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Marek Health / Go-to-market and technical audit

The site is built well and measured badly.

282 findings across three web properties, three tag containers and three ad accounts. The engineering scores a B. Everything failing is configuration, and most of it is reversible in an afternoon by someone with account access and no engineering ticket at all.

Consolidated 2026-09-06 Revised 2026-09-07 marekhealth.com marekdiagnostics.com mareksupplements.com 90% verified by direct observation
Reported vs real conversions
70×
Google Ads reports $2.37 per conversion. True cost per real customer is $166.37.
Annualised Meta spend
$2.2M
Against events carrying neither identity nor value, the only two inputs Meta optimises on.
Optimised value that is fake
78.6%
Hand-priced questionnaire pages, not revenue. Prices were set deliberately, $10 to $60.
Pages with no internal link
497 / 503
98.8% orphaned. The homepage server HTML contains five links.
Executive scorecardOverall GTM health: D-
282 entries by severity. Click a band to explore it.
229 distinct defects behind them14 root mechanisms explain ~150
The three that matter most
Paid media

What the platforms are being paid, and what they can see

Every figure below was read from the live account. Move the slider to model what the questionnaire conversions are costing in misdirected optimisation.

Google Ads 732-879-5852

Optimising against fiction

Meta, both ad accounts

Paid to fly blind

30-day spend
$184,503
Conversions reported
202
Conversion value recorded
$0
Campaigns that delivered
4 / 111

$131,568 of that, 71% of all Meta spend, sits on one campaign that reports no result at all: its ad sets optimise for different events, so Meta declines to produce a campaign-level number. No campaign in either account has a computable ROAS.

GA4 vs Shopify, same window
≥$88,760
GA4 reports $206,267. Shopify says about $295,000. The gap is a floor, not an estimate.
AI assistants, zero spend
$14,850
58 orders in 30 days, out-earning paid social roughly 3 to 1, and entirely unmanaged.
Meta return on Diagnostics
0.14
$35,650 of spend returned $4,914 attributable. Fourteen cents on the dollar.
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All 282 findings

Search across evidence text and file paths. Every entry carries its evidence, root cause, impact and fix.

282 findingsSeverity order
How to fix it

Remediation plan

52 work packages, grouped by who does them. Tick one off and the progress below updates, including how many findings you have closed. Progress is saved in this browser.

0%
0 of 52 packages
Findings closed
0
Of 148 Critical and High entries covered by the plan.
Start here
Track A
No engineering, no new access, no deploy. Highest value in the document.
The v3 revamp

Well built. Not shippable.

Two reviewers reached NO-GO independently, from opposite directions: one measured page parity, the other whether the cutover plan is executable and whether the result would function as a site.

Metrics where v3 beats v1
21 / 27
It also passes 14 of 16 hard rules. The craft is not in question.
Pages rated GO
0
Two page sets are conditional. Everything else is NO-GO.
Blockers
8
Four shared mechanisms, four pull requests.
Working days
10 to 15
The plan currently allocates zero of them.

The revamp built pages. It did not build a site.

What is missing is the connective infrastructure: canonical tags, sitemap entries, redirects, a 404 page, analytics wiring and a working conversion path. Every v3 treatment page, 111 of 112, ships a primary button pointing at a file that does not exist. None of this is hard. None of it has been done. Do not cut over before fixing measurement, or the defect follows the site across and destroys the before-and-after comparison that would prove the work landed.

The eight blockersTrack D in the plan